In what ways is UMG working towards intergrating music with television? Why do you think this is an important focus for the label?

Universal Music Group are working towards intergrating music with television to broaden their consumer market.They've done this in a number of ways:

• One of them being using the artists signed to them, such as Girls Aloud, and producing television programmes about them and their lives behind the scenes. This programme, for example, ran for 6 weeks, and gained a good rating. Other artists that have been used to do the same thing are Take That and Elton John. 
• The main way that UMG have expanded into the television industry, is by creating Globe Productions as a subsidiary, which is Universal's first step into launching into the TV market. One of the most effective ways of combining TV with music, is through television adverts. An example of this being the Morrisons advert featuring Take That's 'Shine'.
• Another platform that Globe are using is going through TV programmes such as Britannia High and Glee. This is used by having the songs by artists signed to the label featured or covered in the programmes, meaning that more and more people are hearing this music