Globe Productions is UMG-owned but UK-based, with a partnership between Globe and ITV. Why do you think it is important to UMG to open companies like this in countries outside the US?

I think it's good for UMG to expand their market, especially as they're mainly based in America, but by creating Globe Productions, and basing it in the UK, a much larger market can be targeted. This would benefit UMG by bringing in more revenue, as more audiences are specifically targeted, and have connections made between them and the record labels much shorter. This is done by featuring artists on programmes produced by Globe, and using this as a way of promoting artists. I think this is good because it shows that UMG are understanding that not everyone in the world likes American TV programmes and music, so by branching out into the UK and other countries, they make more of a focus on these countries, and give them what they want, rather than them having to put up with American material.