Domino Records seem to have lower profile artists, that are in the rock/indie genre of music, whereas Universal has a huge variety of genre's and a mixture of how high or low profile they currently are.
How would you describe Domino’s target audience(s)?
Domino's target audience would be people who are into more niche artists, and who are more into under the radar acts. This would hint that the age range would be around 16-30 year olds, as these people are usually into new and upcoming artists more than people who are of an older age than this.
How does the label address and appeal to its audience?
The label has a large variety of artists within similar genres, and they promote these on their website, so that audiences looking for artists similar to other artists that they already know on the label can easily come across new similar artists. They do this by having a chart of which songs have been downloaded the most by the audience on the 'Mart' on their website. They also have a 'Domino Player' playing videos of the artists from their roster. As well as this, they also have an updated list of artists who are playing soon, so that audiences can quickly see who's playing where, and if tickets are still available.
No comments:
Post a Comment