What does a record label do?

When an artist is signed by a record label, this means that this artist now has support to fully enter the music industry, and try to make it big.

• The record label has advances in the marketing/sales of the music industry, and therefore help the artist to set up a full-time career in the industry.
• They also help to exploit the artists tracks, and pay their royalties that they have earned. As well as this, the record label will usually pay for the recording and mixing of albums, but are then paid this money back from the sales of the album.
• They would also pay a lot of the fees for the artist to tour, as this would help them to raise their profile as well as sales.
• Labels would also try and find other ways of exploiting the bands records, for example, being used in films or TV ads.